May 19, 2023

Fred Again..

Fred Again.. uses sound to reconstruct memories.

He creates stories where the language of dance music fails. He lets you feel the irrationality, the impulse, the fear, the ecstasy, the pain, the love, the escape. Everything is completely exposed— making it unclear where to separate his experience from your own, or whether you should even try.

Fred Again.. is a British record producer, singer, songwriter, multi-instrumentalist, and DJ.

Simon Archibald
Executive Creative Director