May 13, 2023
More and more these days, all I hear is talk about being “disruptive”.
I think it’s time we give this poor word a break.
Or, how about, retire it altogether?
Instead of boasting about how earth shattering-ly “disruptive” your recycled concept is, shut up, and go make something that won’t be forgotten after the mindless scrolling of a thumb.
Propose an idea that not everyone will be pleased with.
Propose an idea that gets beneath the skin of the person who sees it
Propose an idea that’s honest,
... I dare you.
Executive Creative Director